Channel 4 is reportedly planning a campaign of “dirty tricks” to ruin the ratings of Big Brother 2011 when it returns to Channel 5 later this month. According to The Independent, Channel 5 think Channel 4 are “running scared” of the hit reality series, despite axing it last summer.
Channel 5′s programmes director, Jeff Ford said of the house: “This is the biggest and best set Big Brother has ever had,” and suggested that Channel 4 were now regretting their decision to axe the show.
It comes after the channel scheduled the premiere of its Twilight film next Wednesday, in a bid to harm the ratings of the Celebrity Big Brother launch, expected to also air that day.
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